Lion and Kaur: Born to RAUR – for everyone!

Gym, leisure, lounge.

Physical fitness and sports have always been associated with Sikhism with a very strong history of Sikh men (middle name Singh = Lion) and women (middle name Kaur = Princess) fighting for justice. As a family we’ve tried to adopt this with both parents qualifying as FA football coaches while the children were young. In recent years the children have taken this on by working out in the gym and with long distance running.

Like many people the gym and leisure activities are a regular source of both physical development, social interaction and mental wellbeing.

It was here we saw people from all walks of life wearing a whole range of varying gym and leisure clothing. However, we didn’t feel the clothing really represented our heritage…and this was a gap we wanted to plug.

RAUR for all was born.

Gym, leisure, and of course the lounge!!

We developed our logo and navigated the route to trademark it. Would you believe we had an objection from Jaguar – it looked too similar to theirs they said. We weren’t sure about that but didn’t feel our pockets were big enough to double check!! So, we revisited the logo and with a blend of Singh, Kaur and Roar we now have the live logo, successfully trademarked.

Through a range of market research and sampling we have developed our initial range. The response has been fantastic and we are so excited to be on this journey with you.